MUG is the innovation hub for changemakers, aimed at all those who wish to contribute to change through entrepreneurship and developing high-impact projects and ideas. This is how Emil Banca wishes to help development of the local area.

From a warehouse in the bustling heart of Bologna, Italy, comes MUG - Magazzini Generativi. With the contribution of businesses, start-ups and a network of international advisors, we aim to provide the city with a place for cooperation and inspiration, where creativity can proliferate and new enterprises come to life.

MUG – Magazzini Generativi will therefore be a technologically advanced smart working area. A place designed to facilitate networking, the exchange of ideas and the generation of open innovation pathways involving businesses, non-profits, start-ups and talent.

To intercept the evolutions happening in the world of work, where the speed of innovation stimulates the creation of businesses with a social impact.
Nowadays, the competitiveness of a start-up is closely linked to the development of the area in which it operates, and new ideas grow alongside the possibility to collaborate in a rapid and informal manner.

For EmilBanca, this is part of supporting innovation: helping those with an idea for a start-up, a business or a non-profit organisation to build solid roots, exchanging knowledge and global experiences with the local business culture, and putting people and their needs at the centre.

MUG is a place for informal cooperation which is open to all organisations, businesses and people who wish to work together to grow their skills and expertise in order to develop new ideas, technological or social projects.
MUG is a coworking space, the ideal place to launch and grow start-ups, thanks to a community of highly qualified people and an international advisory board able to accelerate the scale-up.

Through topical acceleration programmes developed alongside its partners, MUG will help the business culture in the Emilia Romagna region gain influence from global talents.

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MUG's advisory board is made up of people from the world of innovation, startuppers, managers, venture capitalists, business angels and representatives from the world of impact investing.